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Creating experiments

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Last edited: Jul 01, 2024
Experimentation is available for Pro and Enterprise plans

Experimentation is available as an add-on to customers on a Pro or Enterprise plan. To learn more, read about our pricing. To add Experimentation to your plan, contact Sales.


The topics in this category explain how to set up and configure an experiment in LaunchDarkly. When an end user performs a metric-tracked action in your application after they encounter a feature flag, the experiment logs an event.

For example, an experiment might show that end users are more likely to convert by clicking "Checkout" when the checkout button is a certain color. The metric you would track is the number of times end users click on the checkout button. You would connect the metric to a flag serving four variations, each of which is a different color for the button.

  • Creating feature change experiments
  • Creating funnel optimization experiments
  • Allocating experiment audiences
  • Mutually exclusive experiments