Creating experiments

Overview

The topics in this category explain how to set up and configure an experiment in LaunchDarkly. When an end user performs a metric-tracked action in your application after they encounter a feature flag, the experiment logs an event.

For example, an experiment might show that end users are more likely to convert by clicking "Checkout" when the checkout button is a certain color. The metric you would track is the number of times end users click on the checkout button. You would connect the metric to a flag serving four variations, each of which is a different color for the button.

• Creating feature change experiments
• Creating funnel optimization experiments
• Allocating experiment audiences
• Randomization units
• Carryover bias and variation reassignment
• Mutually exclusive experiments