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Creating experiments

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Last edited: May 01, 2024


The topics in this category explain how to set up and configure an experiment in LaunchDarkly. When an end user performs a metric-tracked action in your application after they encounter a feature flag, the experiment logs an event.

For example, an experiment might show that end users are more likely to convert by clicking "Checkout" when the checkout button is a certain color. The metric you would track is the number of times end users click on the checkout button. You would connect the metric to a flag serving four variations, each of which is a different color for the button.

  • Creating feature change experiments
  • Creating funnel optimization experiments
  • Allocating experiment audiences