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Targeting users with flags

Read time: 1 minute
Last edited: Jul 08, 2022


This category explains how to use a flag's Targeting tab to control which users receive a variation of a feature flag. Configuring which users receive which variation of a flag is referred to as a flag's targeting.

Using the Targeting tab

You can use the Targeting tab to roll features out for internal testing, private betas, or usability tests before performing a broader rollout. You can even set expiration dates for flag targeting if you know you only want users to receive a flag for a specific period of time.

While the Targeting tab uses the language of targeted "users," a user can be any identifier that uniquely corresponds to a target. You can target users of your application, email addresses, systems, services, machines, resources, or anything else that can be uniquely identified.

Here is an image of a flag's Targeting tab:

The "Targeting" tab of a feature flag.
The "Targeting" tab of a feature flag.

Here are the topics in this category:

  • Targeting rules
  • Percentage rollouts
  • Individual user targeting
  • Bulk user targeting